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PRIVACY POLICY

Last updated: 01.01.2025

This privacy policy governs the principles of collecting, processing, sharing, and storing personal data. Personal data is collected, processed, shared, and stored by the data controller Helju OÜ in accordance with the General Data Protection Regulation (GDPR).

Collection and Storage of Personal Data

Personal data collected, processed, and stored by the data controller includes all activities related to the personal data of website users (hereinafter referred to as “Users”). Users are individuals who visit the website, use various services, or voluntarily provide information. Examples include contacting via inquiry forms, ordering services, etc. Services encompass both paid products and services offered by Helju OÜ.

Processing of Personal Data

By agreeing to this privacy policy, you grant permission to process your data in accordance with its terms.

Helju OÜ collects the following personal data through the website:

  • User’s name and email address – when subscribing to the company’s newsletter or purchasing paid products/services.
  • User’s name and email address – for marketing purposes.
  • Website usage statistics – via Google Analytics.

Use of Personal Data

Helju OÜ uses personal data for the following purposes:

  • To provide services to Users – for example, to prepare quotes, conclude and fulfill contracts, issue invoices, and maintain communication.
  • To send notifications to Users via email – notifications are about order completion and file delivery.
  • To improve user experience and marketing – using website statistics collected through Google Analytics.

Users may restrict the processing of their personal data at any time, except when it is necessary for fulfilling contractual obligations, including providing services.

Sharing Personal Data with Third Parties

Helju OÜ may share Users’ personal data with the following third parties:

  • Zone.ee – for website hosting.
  • MailerLite – for managing and sending emails.
  • Google Analytics – for analyzing website usage statistics.
  • Instagram – for social media management and analyzing social media statistics.

Additionally, Helju OÜ may share personal data with its partners when required for providing services.

Retention and Security of Personal Data

The retention periods for personal data are as follows:

  • Order processing – 3 years.
  • Client management – 3 years.
  • Financial operations and accounting – as per legal requirements.
  • Marketing – 5 years.

Access to personal data is granted only to authorized personnel, and all personal data is treated as confidential. Helju OÜ implements all necessary measures to protect processed personal data.

User Rights

Users have the following rights:

  • Access and review their personal data.
  • Receive information about the processing of their personal data.
  • Update or correct inaccurate data.
  • Withdraw consent for data processing at any time if processing is based on consent.

To exercise these rights, Users must send a request via email to kadri@colouredconfidence.com.

Users may also file a complaint with the Data Protection Inspectorate to protect their rights. Those subscribed to Helju OÜ’s email marketing list can unsubscribe via the link at the end of each email.

To limit cookie usage, Users can configure their web browser settings accordingly.

 

Use of Cookies

The website www.colouredconfidence.com uses cookies. A cookie is a small text-based data block stored in your browser, sent by the website to the cookie file on your computer. Cookies allow Helju OÜ to enhance user experience and develop the website to ensure high-quality services. By continuing to use the website, you consent to the use of cookies.

If you do not wish to accept cookies, you may block them in your browser settings. However, this may prevent certain functionalities of the website from operating correctly.

 

Types of Cookies Used on the Website

  1. Functional Cookies:
    • Used to personalize the website and improve user experience, e.g., remembering preferences or storing complex decisions.
  2. Advertising Cookies:
    • Record site visits, pages viewed, and links clicked.
    • Help tailor the website and advertisements to your interests.
    • May be shared with third parties to evaluate advertising campaign effectiveness.

Changes to the Privacy Policy

Helju OÜ reserves the right to unilaterally modify the privacy policy. The latest version is always available via a link in the footer of the website.

Use of Website Information

All content on the website is copyrighted by Helju OÜ. The use of content is only permitted with explicit permission from Helju OÜ. Any use of website content must include a link to www.colouredconfidence.com.

For inquiries, please contact us at kadri@colouredconfidence.com.