PRIVACY POLICY
Last updated: 01.01.2025
This privacy policy governs the principles of collecting, processing, sharing, and storing personal data. Personal data is collected, processed, shared, and stored by the data controller Helju OÜ in accordance with the General Data Protection Regulation (GDPR).
Collection and Storage of Personal Data
Personal data collected, processed, and stored by the data controller includes all activities related to the personal data of website users (hereinafter referred to as “Users”). Users are individuals who visit the website, use various services, or voluntarily provide information. Examples include contacting via inquiry forms, ordering services, etc. Services encompass both paid products and services offered by Helju OÜ.
Processing of Personal Data
By agreeing to this privacy policy, you grant permission to process your data in accordance with its terms.
Helju OÜ collects the following personal data through the website:
- User’s name and email address – when subscribing to the company’s newsletter or purchasing paid products/services.
- User’s name and email address – for marketing purposes.
- Website usage statistics – via Google Analytics.
Use of Personal Data
Helju OÜ uses personal data for the following purposes:
- To provide services to Users – for example, to prepare quotes, conclude and fulfill contracts, issue invoices, and maintain communication.
- To send notifications to Users via email – notifications are about order completion and file delivery.
- To improve user experience and marketing – using website statistics collected through Google Analytics.
Users may restrict the processing of their personal data at any time, except when it is necessary for fulfilling contractual obligations, including providing services.
Sharing Personal Data with Third Parties
Helju OÜ may share Users’ personal data with the following third parties:
- Zone.ee – for website hosting.
- MailerLite – for managing and sending emails.
- Google Analytics – for analyzing website usage statistics.
- Instagram – for social media management and analyzing social media statistics.
Additionally, Helju OÜ may share personal data with its partners when required for providing services.
Retention and Security of Personal Data
The retention periods for personal data are as follows:
- Order processing – 3 years.
- Client management – 3 years.
- Financial operations and accounting – as per legal requirements.
- Marketing – 5 years.
Access to personal data is granted only to authorized personnel, and all personal data is treated as confidential. Helju OÜ implements all necessary measures to protect processed personal data.
User Rights
Users have the following rights:
- Access and review their personal data.
- Receive information about the processing of their personal data.
- Update or correct inaccurate data.
- Withdraw consent for data processing at any time if processing is based on consent.
To exercise these rights, Users must send a request via email to kadri@colouredconfidence.com.
Users may also file a complaint with the Data Protection Inspectorate to protect their rights. Those subscribed to Helju OÜ’s email marketing list can unsubscribe via the link at the end of each email.
To limit cookie usage, Users can configure their web browser settings accordingly.